Актуально

Бесплатный гостевой курс на английском от профессора из Италии: продолжение

В мае Вальтер Зокки прочтет вторую часть курса лекций по стратегическому менеджменту и бизнес-коммуникациям

Уважаемые студенты, владеющие английским языком!
 
Приглашаем вас посетить курс лекций по стратегическому менеджменту и бизнес-коммуникациям профессора Вальтера Зокки. Курс будет состоять из двух частей. Первая часть курса состоялась в марте. 
 
Вторая часть курса  - 10,11,14 мая в Институте бизнеса БГУ, ул. Московская 5, аудитория 409.
 
Students and executives who will be owners or managers of small-to.midsize companies quite often find themselves unprepared for various responsibilities and situations because of the lack of appropriate experience. This condition can make it difficult to accomplish corporate objectives. The course mission is to provide students with essential tools for planning strategies and management in Family Business (family, family company and private wealth) that it will be the future model of economy in the CIS countries just like it was in the USA, the UE and in  China very recently.
 
 
Lecturer:
 
Prof. Walter Zocchi (Italy)  associate professor in strategy and management for family business
Author of 16 books, research and articles about family business
A world-known expert in Family Business
Advisor for the most important Italian luxury fashion brands, food and touristic companies and advisor for banks, government and  associations of entrepreneurs.
Founder & Co-owner of www.maldives.hadahaa.park.hyatt.com and  other luxury  real estate  and services companies in Italy, Asia and South America.
 
Schedule:
  • May 10 - 15:40 - 18:20, classroom 409 (Moskovskaya 5)
  • May 11 - 14:10 - 17:00, classroom 409 (Moskovskaya 5)
  • May 14 - 14:10 - 17:00, classroom 409 (Moskovskaya 5)
Attendance is free of charge.
 
About the course
“Organizational Behavior Change in Family Business”
 
Course program:
  1. The new economic system of the Family Business in CIS countries
  2. Family, Family Companies and Private Wealth in Europe/Usa /Asia
  3. The decision making process in small and medium enterprises
 
CASE STUDY: THE HISTORY OF ITALIAN LUXURY FASHION BRANDS
 
  1. The 4 tables of the governance (Owners, Board of directors, Managers and Control).
  2. The strategic communication in Marketing, sells and on-line market
  3. Having a good idea and developing into a business model: how to procede?
 
CASE STUDY: THE ITALIAN STRATEGY IN HOSPITALITY (FOOD, HISTORY, FUN,LANDSCAPE)
  1. The directors and the employees: cost/benefits/salaries/performances
  2. Human Resources and Public Relation…. giving to people a motivation
  3. Administration, account, finance, legal, we have to know really everything?
  4. International communication with foreign partners, suppliers and customers
  5. Business communication in social network: the value of the database
 
CASE STUDY: THE GREEN ECONOMY- FROM A OLD VILLAGE TO A TOP LOCATION FOR EVENTS
 
  1. Bar, Restaurant, clubs and entertainment: how to get new ideas
  2. Business Communication and  religion, politic and immigration issues: a new multiethnical approach
  3. The family vicissitudes and the impact on the company and on the wealth: death, deseases, divorce, leadership, power, fights
  4. From father to son, generation to generation process protecting and trasfering shares, activities, goods to the family members
 
FINAL CASE STUDY: FROM A DESERT ISLAND IN THE INDIAN OCEAN TO A TOP LUXURY RESORT : THE PARK HYATT MALDIVES

 

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